In this time of COVID-19 — with the possible exception of Dr. Fauci — no doctor, nor medical specialty, is more highly trusted than the pediatrician.  As parents, school officials, and civic leaders grapple with the challenge of guiding their children safely through this turbulent year, pediatricians must provide their communities with accurate, trust-worthy information vital to this process.  In this session a veteran media consultant will give insight into how the media work and practical tips and tools for how to make them work for you.